Hanalei Surf Company

Hanalei Surf Company has been operating since 1982 in its prime location on Kuhio Highway, right where you gear up before heading to Hanalei Bay. When visitors ask where to rent boards, this is the shop to recommend—the staff inspects rental equipment and knows the local breaks.

What makes this shop stand out is its straightforward approach. You'll find quality gear from trusted brands and a crew that genuinely wants to set you up correctly. Whether you're a beginner looking for your first longboard session or need a solid skateboard for cruising around the North Shore, they have what you need. The selection includes wetsuits, boardshorts, rashguards, and other essentials.

Arrive early in your trip, ideally when they open at 8am. Grab your rental gear for the week and get local advice on conditions. The staff can tell you which boards work best for different skill levels at Hanalei Bay and will share their knowledge openly. Parking gets tight in Hanalei, so arriving early helps with that as well.

You'll experience authentic surf culture without the tourist trap experience. After four decades serving locals and visitors, they've earned their 4.7-star rating.